Noted in passing: advert for the Dell XPS-15, containing the phrase
Finally, the power you crave in the thinnest 15″ PC on the planet*.
Wow, the thinnest? But wait, what’s the asterisk?
Small print time: “Based on Dell internal analysis as at February 2011. Based on a thickness comparison (front and rear measurements) of other 15″ laptop PCs manufactured by HP, Acer, Toshiba, Asus, Lenovo, Samsung, Sony, MSI. No comparison made with Apple or other manufacturers not listed.”
In other words, “we’re going to lie in the big type, then explain that we’re lying in teeny tiny type that we hope no one will actually read.”