Photo courtesy of Engadget. Click to view the full article.

The phenomenon of other brands’ products “coincidentally” beginning to look like Apple products is nothing new, (think about cellphones before and after the iPhone or tablets after the iPad, for instance) so it’s not surprising to see that Dell’s new XPS 15z laptop bears a striking resemblance to the MacBook Pro. They’ve even copied Apple’s packaging, which includes a downright Freudian admission in the arrangement of photos of the laptop in an arrangement that practically screams “Mac OS X.”

But what’s particularly embarrassing is the pretense that it’s not happening. Dell described their new laptop as having an “innovative new form factor” for crying out loud.

I wonder if the PR flack who wrote that was even able to keep a straight face.

Absolutely embarrassing. (via Engadget.)