From a press release by Plasq:

Our boss is away on vacation — so we’ve decided to go crazy! Starting at 12:00 am on July 15 and lasting until 12:00 am July 17th Comic Life for iPad will only cost USD $3.99! That’s right, for 48 hours you can get 50% off Comic Life for iPad at the iTunes App Store!

The perception of pricing on mobile apps (and iOS apps in particular) continues to fascinate me. At $8, I perceived Comic Life (a very well done program) as too expensive for me. At $4, though, I’ll probably grab it. What I still haven’t figured out why that’s the case. I think it’s less to do with the idea that mobile apps aren’t as sophisticated as desktop apps — there are certainly enough examples to disprove that idea. I think it’s more of a volume thing. I have dozens of apps (maybe) on my Mac; I have hundreds (easily) on my iOS devices.

There’s a lot of very interesting psychology going on here — I hope someone with more time that I have writes a thesis on it one of these days.