From MarketWatch (via Daring Fireball): Inc. said Monday afternoon that it will begin selling a cheaper version of its Kindle e-reader device that is supported with advertisements early next month.

The ad-supported Kindle will cost $114 — $25 less than the cheapest Kindle currently available — and will be available on May 3.

Daring Fireball’s John Gruber likes the idea, but says $25 off seems “nickel-and-dimey.” I agree. If they’re really going to make this an experiment, go to $99 and break that psychological hundred dollar barrier.